Case study

Your video should bring everybody to tears.

Give us one real client success story. We shoot it once, like a documentary. You get everything you need to fill your funnel.

The story

Tamy, sick for 40 years.

Her words from the interview: "I'm down 14 pounds and the scale's only gone up for the last eight years and having it go the other way feels nice."

At week 8 on FitScript's GLP-1 program, she beat the odds. Got her life back. That's the story we filmed.

Portrait of Tamy from production Tamy interview moment Tamy emotional moment Tamy candid frame
The shoot

One day. One crew. One real story.

33 production stills from the interview and BTS. This is where the foundation lives.

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The multiplication

From one shoot, the arsenal.

Michael got everything he needs to fill his funnel. Seven deliverables from one day, one narrative, one crew.

Hero film

5-10 min documentary that shows the transformation.

Landing page video

30 seconds. Proof that converts on the funnel page.

SEO blog

2000+ words. Ranks for his most competitive terms.

Social ads

Three 30-60 second cuts. Paid traffic works on these.

Email soundbites

Clipped from Tamy's words. Open rates lift.

Full interview

60-90 minutes. The source material for everything else.

Testimonial cut

The highlight reel. Use it everywhere you have 20-30 seconds.

Production stills

33 images. Social, email, press, paid ads, your website.

The math

What Michael never has to buy again.

Before: piecemeal.

Build the foundation piece by piece. Hero film is a shoot. Blog is a writer. Ads are an edit. Email soundbites are a different editor. Testimonial is a colorist. The stills are a different shoot.

That's five different crews. Months of back and forth. Message drift between vendors.

Every asset billed separately. Every vendor starting from zero.

After: the foundation.

Michael filmed Tamy once. She's the source for every asset. One narrative. One voice. One crew there to capture it.

Now his entire content foundation for FitScript's GLP-1 program exists. His only job is sending people to the funnel page. Organic social. Paid ads. Content.

One shoot. Seven assets. One story doing all the work.

The founder

Michael no longer budgets for five separate crews.

He filmed Tamy once. The whole arsenal exists now. One shoot. Seven pieces of proof. Message unity across every channel.

You already know this math. You're living the piecemeal version right now. It costs more, it frays the message, and it never ends. The foundation fixes that once.

Film once. Multiply seven ways. Founder transforms. Funnel fills.

The Mount Up Media crew filming Tamy's story for FitScript
The receipt

We sent the cut. Two words came back.

Michael's text message: CRYING MAN

That's the proof. Your video should move people. Make them feel something. That's how it fills the funnel.

The science

Emotional ads move markets.

23%
sales lift from emotional ads
Nielsen, 2016
2x
more effective at building brand than rational ads
IPA, Binet & Field, 2013
92%
trust recommendations from people they know
Nielsen Global Trust
82%
say a brand video convinced them to buy
Wyzowl, State of Video Marketing
90%
find authentic content more trustworthy than brand
Stackla, 2021
2x
more valuable: emotionally connected customers
Harvard Business Review, 2015
Your story

You have a Tamy. Every business does.

A customer who got results. Who beat the odds. Whose story your market needs to hear.

Tell us about yours. We'll film it. Document it. Turn it into the foundation your funnel needs.

By submitting you agree to be contacted about your project. We never sell your information.

See how this works for your industry.

For peptides

Compliance-tight testimonials that convert patients.

For practices

Premium proof that works on every channel.

For wellness

Owned customer stories that compound forever.